A group of rocket scientists are thinking high heels are very old technology and can use a little update that will make them enter the 21st century.
They are quite right. High heels haven’t really changed over the thousands of years they have been around. It is simply a shoe with a thing that props the heel up. Now Dolly Singh who is a former head of recruiting at SpaceX has founded the company Thesis Couture that is dedicated to create a new collection by this autumn, Newsweek reports.
Singh wore high heels at the SpaceX office but that was quite painful. She didn’t want to stop wearing heels, but she also didn’t want to experience pain from them. So she decided to design a new type of high heels.
The company’s mission is simple – “to create sexy high heels that feel great to wear”. “When you rip apart a high heel, you realise that it is simply a very flat thin strip of steel, offering no support,” says Singh. “A metal rod is not a good idea to stand on all day.” “It’s never going to feel like a tennis shoe,” Singh concedes. “But it doesn’t have to feel like a torture device either.”
Singh says she has managed to gather some of the smartest people on the planet to apply their knowledge of physics, engineering and technology to the high heels. Among them is astronaut Dr Garrett Reisman, rocket scientist Dr Hans Koenigsmann and orthopaedic surgeon Dr Andy Goldberg.
The Thesis Couture high heels will definately be the smartest high heels ever. They will have lots of science put into them. Singh points out that no other product in the world is designed by people who “don’t give a damn about the actual field application.” What they do care though is applying science no matter to what.
So the company will make the high-end shoes by considering the statics, dynamics and kinematics that inform how a high heel shoe serves the foot. It will experiment with new materials to give the wearer “optimum load distribution” as well as mitigating shock and friction. In the same time it will aim to create a sexy look that will make you want them.
And if you do want them, you better start saving for them now. The first 1500 pairs will be sold in the autumn for 925 dollars. Next year the company will launch the full collection with prices varying from 400 to 900 dollars.