Fashion icon and supermodel Gisele Bundchen is the star of Stuart Weitzman’s first commercial that shows off a pair of the designer’s latest high heels. The very first TV commercial of the popular designer shoes brand is betting really big.
It shows us Gisele Bundchen dancing in a pair of Weitzman’s stretch plonge leather peeptoe booties KOKO. Bundchen shows off quite a few moves in the towering booties.
Weitzman tells WWD that Taylor Swift was the inspiration for the commercial. The popular singer is using Weitzman high heels for her world tour 1989.
“Renowned singers call us all the time to make us shoes for their performances — we did Beyoncé for a few tours as well as Rihanna and Jennifer Lopez. This year, Taylor Swift asked for like, a dozen pairs for all of her changes [on the ‘1989 World Tour’. I went to her show in Philly and I was floored. She’s big with all the 15-year-olds, but I wrote her a note that says, ‘You now have a grandfather as one of your fans.’ We make the shoes with extra-cushion so she can dance and thought, ‘Hey, we make dance shoes…maybe we should find some way to show them off,” Weitzman says.
And this is exactly what the commercial is doing. Bundchen is dancing happily in the sky high booties. “The message is ‘Stuart Weitzman makes great product and you can dance in them. If girls see that you can dance in them, they sure know that we can wear them. The commercial side comes in that way in the sense that we’re selling the story of our DNA. We think that showing off what you can do in those boots is just as important as how you look in them.”, Weitzman says.
The commercial is set to debut on August 30th during MTV’s Video Music Awards. For now the company is releasing a preview of the video. The full version will be available on its website along with the song titled Make That Move bu Maluca Mala.